Founder, Matlo
I build the systems small businesses actually run on.
Websites, search presence, and AI automation, designed and shipped end to end. One person, every function, from the first discovery call to the thing running in production.
Founder, Matlo
Websites, search presence, and AI automation, designed and shipped end to end. One person, every function, from the first discovery call to the thing running in production.
Approach
A website you paid for once and never touched again is worth less every month.
Not because it looks dated. Because nothing on it changes, so search engines stop treating it as a live business, and the AI assistants people now ask for recommendations have nothing current to pull from. The same thing happens to automation nobody maintains. The build is not the work. Staying on the hook after it ships is the work.
01 / Understand
Where inquiries land, who answers them, what gets dropped, and which of it is worth changing. Most of what looks like a technology problem turns out to be an unanswered one.
02 / Build
A working artifact early beats a deck. Built on tools chosen for what the client can live with long term, integrated into what they already use rather than replacing it.
03 / Stay
Hosting, updates, monitoring, and a written monthly read on what changed and why. No account manager in between. The person who built it is the person who answers.
Work
Everything below is in production. The two sites are public, so click through and check them rather than taking my word for it.
Website, design and build
A family owned optical retailer with four New Jersey storefronts and no web presence worth sending customers to. Designed and built from scratch, no page builder template. Four locations with maps and directions, brand showcase, inquiry form with location routing, mobile first. Live, hosted, and maintained on an ongoing basis.
Company site, positioning and build
My own company site, written and built from the ground up. Server ready static output, full structured data, security headers, redirects, privacy and terms, and a contact path wired to a database with row level security rather than a mail link that quietly fails. Positioning, pricing, and legal copy are mine as well as the code.
AI system, designed and built in house
An automated SMS agent that answers an inbound lead in under a minute, holds a real two way conversation with memory across messages, qualifies, and hands off to a booking link. Webhook to model to carrier, wired across five services, plus the A2P 10DLC carrier registration and compliance work behind it, which I handled myself. Designed, built, and operated in house at Matlo.
Background
Solo operator, every function. Sales, scoping, design, build, deployment, support, contracts, and company formation.
East Brunswick, New Jersey. Reported directly to the CEO, running five or more concurrent client projects.
I train six days a week, I am deep into biohacking, and I play basketball, golf and football and snowboard when I can get out. I follow markets and emerging tech closely enough that it shows up in what I build, and I spend a lot of time on podcasts and long form arguments about where this is all going. Based in New Jersey, in and out of New York.
Contact
Strategy and operations, forward deployed and implementation work, or customer delivery. Equally happy to talk about a website, search visibility, or an automation you have been putting off. Email is the fastest way to reach me.